Yoruba Records has been a force in the dance music scene since its first release in 1999. Operated by acclaimed artist, producer Osunlade. Yoruba was founded on the ideals of the beliefs of Ifa and has given us some of the most consistent and diverse music ranging from deep house to soulful jazz. The focus is always great song writing and uncompromised production. Although dance has been its core in the past, the label has stretched out and experimented with jazz, soul and alternative electronic releases. Still considered the go to label for simply good music, Yoruba has survived and transformed as the times change. With an array of artists offering completely different styles, Yoruba is about integrity. From conception, the label’s spiritual connection has been its priority. Guided by the energies and vibrations allowing ones passion to create not only classics but honest music that reflect the soul of each artist. With more than 300 releases we continue to push the boundaries within ourselves and hope the music follows suit.
Osunlade is an artist who personifies art. His music as well as his being creates unified melodies manifested with balance, life and wisdom. Hailing from St. Louis Missouri, a place known for pioneering blues, ragtime and jazz as well. At age seven Osunlade discovered the piano and the vision of his life’s destiny was born. By the age twelve he found an interest in creating song. He later formed local bands, taught himself several instruments and studied further the development of his craft.
His professional journey began in 1988, at age seventeen during a visit to Hollywood. He quickly caught the ear of choreographer/performer Toni “Mickey” Basil. Offering him a role in the development of musical pieces for several projects including the children’s television series Sesame Street. With her encouragement he quickly moved to Los Angeles and began what would become a long history of music production. A few years later he would produce the very first album for the then independent Interscope Records. The artist was Gerardo, a long time friend and aspiring actor/dancer. “Rico Suave” one of the very first Latin pop songs and novelty catch phrases to date was born. Now with a multi-platinum album and four gold singles to his name, it wasn’t long before he was afforded many opportunities to master his craft.
Within the next years and over twenty albums credited, Osunlade felt the pressures and practices of the music business overshadowed his passion of music. He deciding to no longer work under the influences of corporate ideals and demands. Choosing to find spiritual solace and honor his soul, he was led to Ifa, an ancestral based culture/religion based on nature, deriving from the Yoruba tribes of Africa and practiced by the slaves during the Diaspora to America.
In 1999, Osunlade would embark on what is now his dream come true. The founding of Yoruba Records. Recognized as one of the most important dance music labels worldwide, Yoruba Records is purely a source of music created to elevate the soul.
As the success of the label grew, so did the demand for Osunlade to expand. In 2001 he released his debut album on the respected Soul Jazz Records label. “Paradigm” quickly became on of the biggest house albums that year and dubbed him the messiah of ancestral house music. With the support of dj’s worldwide and his music now introduced to a wider spectrum of listeners, this veteran musician/composer/producer becoming the artist finally achieved balance within.
Now known for his legendary dj sets, remixes and albums including several mix cd’s, Osunlade has placed himself on solid ground maintaining his reputation of unparallel quality in music.